THE PROBLEM
A thriving wholesale roaster with a checkout-less site — orders came through DMs and spreadsheets, and the brand looked nothing like the quality in the bag.
WHAT WE DID
Built a fast Framer storefront with a CMS-driven product range, subscription tiers, and a roast-level filter. Wrote the full brand voice and product copy, then wired conversion-focused product pages end to end.
THE RESULT
Online sales went from zero to 41% of monthly revenue in the first quarter, with a 3.2% store conversion rate and subscriptions now the highest-margin line.
