
THE PROBLEM
A clinically excellent service buried under a confusing, trust-eroding website that made booking feel harder than it was.
WHAT WE DID
Rebuilt the experience around one clear path to booking, restructured the information architecture, and produced plain-language copy that explains complex care simply. Added a CMS for provider profiles and conditions.
THE RESULT
Consultation bookings rose 67%, drop-off on the intake flow fell by half, and average time-to-first-appointment dropped from days to hours.







